THE FOUNDRY
Affinity Labs · Technology Engine

The Foundry

The engine we use to build, operate, and scale consumer products.

EIGHT TECHNOLOGIESONE STACK
EVERY PRODUCTRUNS ON IT
COMPOUNDINGBY DESIGN
Robotic assembly line in a dark factory hall
THE PRODUCTION LINEFOUNDRY.AFFINITYLABS.AI

Build once, deploy everywhere. Each launch faster, cheaper, better than the last.

Proprietary Technologies

Eight technologies. One compounding advantage.

01

Dobby

The AI-native
software factory

Central system that orchestrates AI employees across the product lifecycle, scaling toward a 50-agent workforce.

02

Pylon

Notification
infrastructure

One notification stack for every product, built for reach at the lowest cost per send.

03

Watchr

Autonomous
QA agent

AI agent that runs, breaks, and validates our apps so humans ship with confidence.

04

Soledger

Portfolio revenue
observability

Real-time revenue intelligence across products, cohorts, channels, and countries.

05

Crucible

A/B testing engine
for ad growth

Runs thousands of ad experiments in parallel to find winning creatives and scale them.

06

Nth

UI/UX reference
intelligence

A searchable library of real mobile and web app screens and flows, so every design call starts from proven patterns, not guesses.

07

Lumis‑Factory

Autonomous agent
infrastructure

The orchestration layer that runs 500–1,000 agents in concert — enough to build and operate twenty businesses at once, fully autonomous with humans in the loop.

08

Reverb

Creator‑led social
growth engine

Works with UGC creators to produce and test short‑form video at scale, finding what goes viral and compounding organic reach across our brand channels.

1–2 WKMVPs shipped
from idea to users
4–8 WKProduction-ready
products launched
90%Lower notification costs
vs off-the-shelf tools
30–60%QA time saved
on every build
Built to Compound

A flywheel that makes every product stronger.

Every product we run feeds first-party data back into the Foundry, so the systems keep getting sharper and each launch costs less than the one before.

BUILD Dobby assembles the product from proven systems
LAUNCH Pylon and Crucible drive distribution from day one
MEASURE Watchr and Soledger watch quality and revenue
LEARN first-party data tunes every Foundry system
IMPROVE the next launch starts further ahead